Genting Casinos UK wins with Exinda?s WAN optimization solutions

Genting Casinos UK wins with Exinda’s WAN optimization solutions

Andover, MA (Vocus) June 16, 2010

Exinda, a global provider of WAN optimization solutions, today announced that Genting Casinos UK Ltd., part of the multinational Genting Group resorts and casinos, has selected Exinda’s products to manage and accelerate network traffic across its organization. The Exinda solutions have enabled Genting Casinos to manage and reduce traffic on its network and guarantee the performance of revenue-generating applications.

“Our continued business growth will be heavily dependent on our ability to deliver on the next generation of applications that will enhance customers’ experience and loyalty,” said Max Lintott, head of IT, Genting Casinos UK Ltd. “We selected the Exinda solutions after an exhaustive trial and evaluation process. The Exinda product delivered on the promise of true ‘plug and play’ installation, and provided not only the network optimization we needed, but acceleration of many of the customer-facing applications on our networks. We were also very pleased with the Exinda licensing model, which allowed us to incorporate Exinda with minimal impact on our infrastructure costs.”

Following the evaluation process, Genting Casinos deployed the Exinda solutions across its entire network infrastructure for optimization of its online applications, service oriented environments, real time streaming and synchronization and other mission critical systems and applications. Among the customer-facing systems supported by the Exinda products is Genting Casinos’ loyalty program, which requires financial transactions to be conducted securely and seamlessly over the networks.

“Our systems must guarantee the synchronization and security of our loyalty card program, which enables our members to earn gaming loyalty points which they can redeem with affiliates or use as gaming points. Customers can also add cash to their loyalty cards to use at our casinos,” said Lintott.”We simply cannot afford for any erroneous application or file transfer to impede the process of adding or spending cash or points using these cards. Our network must ensure these transactions are reflected in as near real time as possible for the customer, while supporting the mirroring of systems between the actual casino and head office.”

The Exinda solution has also enabled Genting Casinos to access detailed reporting on its network, including monitoring in-house applications, mirroring and software-as-a-service (SAAS) applications as well as HTTP traffic in the network. By allowing Genting Casinos to prioritize its traffic, Exinda’s solutions have resulted in a 45% reduction in network traffic, and an 80% reduction in the Common Internet File System (CIFS), a common protocol that lets programs make requests for files and services on remote computers on the Internet.

“Genting Casinos requested a trial of our products, without the support of Exinda or our global network of partners, and we were more than happy to oblige,” said Kevin Suitor, Vice President of Marketing, Exinda. “The true plug and play capabilities and ease of installation were quickly proven when the customer installed the device in their live network and saw an immediate improvement in network performance. Based on this initial experience, Exinda has become a trusted technology provider for Genting Casinos, and is providing support as they plan the next phase of its infrastructure improvements.”

About Exinda

Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. We have installed and maintained network deployments that exceed 1,000 devices. The company has helped over 1,500 organizations in 55 countries worldwide to reduce network operating costs and ensure consistent application performance over the WAN. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration – all within a single network appliance that is affordable and easy to manage.

Founded in 2002, Exinda is headquartered in Andover, MA and established regional offices in Canada and the United Kingdom to support the growing global demand for its products and services. Exinda also invests heavily in ongoing Research and Development, which operates in our Melbourne, Australia facilities.

Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit

Exinda and the Exinda logo are trademarks of Exinda. Other company and product names may be trademarks of their respective owners.

Source: Exinda


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