ICANN CEO Calls for Companies and Organizations Worldwide to Prepare for the Introduction of New Internet Domains

ICANN CEO Calls for Businesses and Organizations Worldwide to Prepare for the Introduction of New Internet Domains











ICANN logo


Beijing, China (PRWEB) December 07, 2011

ICANN’s President and Chief Executive Officer stated right now that with just more than a month ahead of the opening of the application period for new generic Leading Level Domains (gTLDs), organizations worldwide require to prepare for their introduction.

“Time is brief,” stated Rod Beckstrom. “If you have not done so, now is the time to get specialist advice and get your marketing men and women engaged to take benefit of new opportunities. If you need to have support there are a lot of organizations around the world that offer this service.”

Beckstrom added that even those who do not plan to apply require to be vigilant. “If you do not choose to apply, you should still spend attention to those who do, and use the protections built into the program to safeguard your brand or community.”

ICANN’s CEO spoke at a Beijing event aimed at informing, educating and engaging China’s enterprise and Internet communities, as part of ICANN’s global gTLD communication program.

Beckstrom praised China’s function in helping to develop a strong global Net and for helping to make Internationalized Domain Names (IDNs) a reality in China, for the benefit of its 1.three billion individuals. IDNs facilitate the use of non-Latin characters, like Chinese, in World wide web domain names.

“For a lot more than a decade, China has demonstrated fantastic leadership in advancing the technology that has created this kind of innovation possible. You were amongst the very first to experiment in IDNs and supply Chinese Domain Name registrations,” Beckstrom told the audience.

Madame Hu, the President of the Net Society of China (ISC) and honorary chairman of the steering committee of the China Internet Network Data Center (CNNIC), stated, “With 500 million World wide web users in China, the Net has turn out to be a vital platform to raise brand awareness and increase extended-term competitiveness for each and every enterprise and institution.

“This is the first time simplified and classic Chinese characters will be used in generic leading-level domains,” stated Madam Hu. “We are pleased to see such great momentum in the Chinese Internet community, and hope the community and ICANN will use this conference as an chance to communicate and promote the development of Chinese top rated-level domains.”

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