SmartDebit responds to report showing China?s rapidly growing e-commerce sector

SmartDebit responds to report showing China’s rapidly growing e-commerce sector


(PRWEB UK) 2 May 2013

According to TechCrunch, a report released by the China Internet Network Information Centre (CNNIC), revealed that China’s e-commerce sector increased to a massive 1.3 trillion RMB (US$ 190 billion) worth of transactions during 2012. However, despite the reported increase, online sales only accounted for 6.1 percent of the total retail sales for all consumer goods in China.

The research indicates that the growth was the result of the smartphone penetration, which has introduced the internet to a growing segment of the Chinese population. During the 2nd half of 2012, 40.7 percent of online shoppers used a mobile device to browse goods and services on the internet. Over half of mobile users (53.6 percent) browsed the mobile app version instead of accessing the main website through their mobile’s internet browser.

Findings also show that many are turning to their mobiles instead of their desktop PC’s to research goods online, as 53.3 percent of respondents claimed to use their mobile devices to shop whilst at home. Social media’s influence on China’s e-commerce sector was also revealed, with 41.8 percent of shoppers reporting to first seeing information or promotions for a product on a social media platform before continuing to purchase it.

SmartDebit is constantly keeping up-to-date with the way people pay for goods and services, both in the UK and abroad. The Surrey-based firm facilitate Direct Debit collections on behalf of organisations across the UK. A spokesperson from the bureau commented on the latest research:

“The latest research from the CNNIC is rather impressive, however being the economic superpower that China is I would expect this growth rate to increase further during 2013. Much like the western world, China is experiencing rapid smartphone penetration, providing more people with access to the internet than ever before.” He continues, “The UK is one of the largest digital markets in the world, businesses must invest in the e-commerce channel as well as optimising for mobile viewing to increase their customer base.”

SmartDebit provide organisations with the ability to sign payers up to Direct Debit via their e-commerce facility.

About SmartDebit

SmartDebit is the UK’s leading Direct Debit bureau, specialising in payment processing on behalf of businesses, not-for-profits and public sector authorities since 1998. A Bacs approved bureau scoring ‘Excellent’ ratings in all five categories of the Bacs audit, and is ISO 27001 certified.

Offering paper and paperless Direct Debit options, the SmartDebit service encompasses the SmartDebit Admin® cloud-based portal to administer payments, SmartDebit Online® to sign payers up via a website, SmartDebit API® for the full integrated solution and SmartDebit Contingency® for disaster recovery.

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