Technology About Computers

ComputerTree and Mediaspectrum Join Forces to Market World-Class Media Platform

ComputerTree and Mediaspectrum Join Forces to Industry World-Class Media Platform

Washington DC (PRWEB) June 17, 2004

Mediaspectrum Inc.™ and ComputerTree Inc.™ have announced they will co-market the EngineBridge Ad Services platform to publishing firms worldwide. At the identical time, Mediaspectrum will create the subsequent generation of content material management services for editorial based upon the Mediaspectrum EngineBridge platform. The alliance in between the two content material management specialists indicates the beginning of the industry’s first integrated platform for both advertising and editorial solutions and signifies Net-services based applications will speedily become the de-facto regular for an market that has been overrun with client-server applications.

Separately, the two companies will co-industry the existing generation of ComputerTree editorial merchandise. The subsequent generation of editorial merchandise will provide 100% backward compatibility for existing ComputerTree consumers, some of the largest publishing businesses in the world.

“The reality that we can offer you Mediaspectrum’s EngineBridge to all our existing consumers instantly is a enormous win for us and our clients alike,” said Joe Young, Vice President of Company Development for ComputerTree. “With this partnership finalized, the availability of a complete net services based media platform is inevitable.”

“We’re thrilled to be operating with the team at ComputerTree,” mentioned Scott Killoh, CEO of Mediaspectrum, Inc. “We’ve had a great relationship for years and the fact that we’re now able to provide globe-class content management solutions for both advertising and editorial is large for both of us. The partnership delivers our customers a clear migration technique for editorial and gives ComputerTree immediate access to a complete suite of web services solutions.” Killoh continued, “I know customers on each sides will be able to see the energy and rewards of the partnership right away.”

As component of the agreement, ComputerTree has turn into an authorized reseller for the whole EngineBridge Ad Services platform. Comprised entirely of Java Internet-services based solutions, the platform gives a single remedy for the entire ad provide chain—from order entry to production and ultimately onto distribution. In addition, EngineBridge, like ContentWare can manage each print and Net files so advertisers can effortlessly begin upselling print ads to the Internet and vice versa.

Release Recap

Mediaspectrum and ComputerTree partner to co-industry Mediaspectrum EngineBridge and ContentWare

Partnership opens the door for the industries 1st integrated content material management resolution for advertising and editorial

Effective quickly ComputerTree has been certified as an authorized reseller of all Mediaspectrum technologies

About ComputerTree

Because 1982, ComputerTree has been a trusted partner, consultant and resource to the publishing, entertainment and new media industries, providing turnkey solutions and expertise in networking, cross-platform integration, and content material management. Even though their client list has grown to consist of public services, retail industries, and greater education, their commitment has remained unchanged, as they continue to combine state-of-the-art technology with expert training, supported by the most talented service staff in the industry. ComputerTree is headquartered in Winston-Salem, NC and can be identified on the Web at

About Mediaspectrum

EngineBridge, the Mediaspectrum Ad Services Platform, is a modular remedy that locations, produces, tracks, and distributes multichannel advertising. Platform independent and built entirely on Java, EngineBridge’s services-based architecture provides a flexible remedy to enhance existing ad sales and generate new revenue from previously untapped channels such as Yahoo!_ and Google_. Mediaspectrum is headquartered in Burlington, MA and can be discovered on the Net at

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